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Bringing an iconic brand back to life.

Category Branding - Digital - Video - Corporate identity


Agusta's story begins in the early 1900s, and has always been synonymous with Italian excellence and quality all over the world. To communicate the Leonardo's brand dedicated to VIP and Corporate helicopters, we have brought an icon back to life, enhancing its heritage and innovation.
The name of the founder Giovanni Agusta returns to be the protagonist, delivering the values of entrepreneurship and pioneering vision in a new technological and experiential context.
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The brand identity reflect the concept of uniqueness and timeless style. A dedicated sound branding adds even more distinctiveness.
The logo recalls a timeline that starts from the past and projects into the future, expressing the continuity of the brand values.
Through different assets we convey the values and experience that is offered to the target: from brochures to digital assets to the advertising campaign, we tell moments lived with a partner that knows customers' need and wishes.
The payoff expresses the brand promise and the positioning, “Your sign of excellence”. A sign, a signature, an affirmation. Exclusivity shown as a unique encounter, in an everyday context that becomes extraordinary.
The brand was launched on the occasion of the inauguration of Expo Dubai. Casa Agusta is a heliport and a space where the elements of the brand identity come to life.